Maeva
Privacy Policy
1. Introduction
Maeva is a product of RM Turnkey Solutions. Maeva is a conversational AI companion for new mothers in India, available as an app on Android. Maeva is currently in a closed, invitation-only beta.
This policy explains what information Maeva collects, why it is collected, where it is stored, who can see it, how long it is kept, and how you can remove it.
This page is Maeva's privacy policy of record. The app's privacy policy links here.
Not medical advice
This app provides AI-generated companionship and informational support only. It is not a medical device, does not provide medical advice, and is not intended to diagnose, treat, or prevent postpartum depression or any medical condition. Always seek the advice of a qualified healthcare provider.
2. Who operates Maeva
Maeva is operated by RM Turnkey Solutions.
For any question, request, or complaint about your data, see Contact Information for how to reach us.
3. Information we collect
Maeva collects only what it needs in order to work. In summary, that is:
- Account information — your identity as an account holder (section 4).
- Your baby's details — name and date of birth, so Maeva can respond to where you actually are in the first twelve months (section 4).
- Conversation content — the messages you send and the replies Maeva sends back (section 5).
- Message feedback — the thumbs up or thumbs down you give to individual replies (section 5).
- A device push-notification token — so notifications can reach your phone (section 6).
Maeva contains no analytics software, no advertising software, no third-party tracking, and no social media pixels. This website contains none either, and sets no cookies.
4. Account information
Accounts are created using Google Sign-In. When you sign in, we receive and store your email address and your display name from your Google account. We do not receive or store your Google password.
Because Maeva's beta is invitation-only, we also store the mobile phone number associated with your invitation, so that a sign-in can be matched to an invitation.
During onboarding you tell Maeva your baby's name and date of birth. We store these so that Maeva's replies are relevant to your baby's age.
What we do not collect
Maeva does not ask for and does not collect financial information, government identification, contacts, photos, precise location, or health records.
5. Conversation, feedback, and chat information
Maeva is a chat application, so the conversations you have with it are stored. Maeva keeps distilled notes drawn from your conversations — a summary of what you have told it — so that it can remember context between sessions rather than asking you the same things again.
Message feedback
Every reply Maeva sends carries a thumbs up and a thumbs down. Giving one is optional, and Maeva works the same whether you do or not.
When you tap either, we record the rating and store it against that message, alongside the conversation it belongs to. These ratings are reviewed for quality assessment and improvement.
A rating carries no text of its own. It is the thumb you tapped and the message you tapped it on, and nothing else.
Quality and safety review
Your conversations are stored encrypted on our servers and reviewed by our team for quality and safety. Conversations may be reviewed in crisis situations.
6. Device and technical information
If you allow notifications, Maeva stores a push-notification token issued by your device. A push token identifies a device installation so that a notification can be delivered to it. It is used for that purpose only.
Notifications are delivered through Expo's push notification service and Google Firebase Cloud Messaging. Changing providers is up to the discretion of the Maeva team.
Maeva includes no analytics software development kits, no advertising software development kits, and no third-party trackers. We do not build advertising profiles and we do not track you across other apps or websites.
7. How we use information
We use the information described above to:
- provide the Maeva service — that is, to receive your messages and compose replies;
- keep useful context between conversations, so Maeva remembers what you have told it;
- make replies relevant to your baby's age and to where you are in the first twelve months;
- send notifications to your device, if you have allowed them;
- review conversations for quality and safety, as described in section 5;
- act on the thumbs up and thumbs down ratings you give, to improve how Maeva replies;
- operate, debug, and improve the app during its beta.
We do not use your information for advertising, and we do not sell it. See section 9.
8. AI and third-party service providers
How replies are written
Maeva's replies are written by an AI service. Your first name and your baby's name go with your message so the reply feels personal.
Maeva is not a person. Every reply you receive is generated by an artificial intelligence model, and the app tells you so.
To compose a reply, the following is sent to the AI service: your message, recent conversation context, the distilled notes described in section 5, your first name, and your baby's name. That service may process it inside or outside India.
The AI service acts as a processor on our behalf. Changing AI service providers is up to the discretion of the Maeva team.
Where your data is kept, and what travels
Your account and conversations are kept on servers in India. What travels is what Maeva needs to write a reply. It may be sent to an AI service inside or outside India. Your email address and phone number never leave our servers.
The servers holding your account and conversations are managed cloud infrastructure hosted in the Mumbai region of India.
Other providers
Sign-in is provided by Google Sign-In. Notifications are delivered by a push-notification service, as described in section 6.
9. Data sharing
We do not sell your conversation data. We do not share it for advertising. We do not share it with data brokers.
Your information is shared only with the service providers described in section 8, and only so that they can perform the function described there on our behalf.
We may disclose information if we are required to do so by law, or by a valid legal process. Separately, and as stated in section 5, conversations may be reviewed in crisis situations.
10. Data retention
While your account is open, Maeva keeps your account details, your babies' details, your conversations, the distilled notes, and your message ratings for as long as you use the app. The retention period for conversation content is 6 months post inactivity.
What happens when you delete your account — what is removed, when, what is retained, and for how long — is set out in full on the account deletion page.
11. Data security
Your messages are encrypted in transit and at rest.
Access to conversation data is limited to the people on our team who need it for the quality and safety review described in section 5.
No system is perfectly secure, and we do not claim that Maeva is. If you believe your account has been accessed by someone else, write to us at support@rmtks.in or maeva.formoms@gmail.com.
12. Your choices and rights
Maeva stores your account and conversations on servers in India, and we handle your data in line with India's Digital Personal Data Protection Act, 2023.
You have the right to:
- Access — ask us what personal data we hold about you.
- Correction — ask us to correct personal data that is inaccurate, or to complete data that is incomplete. Your baby's details can also be corrected in the app.
- Erasure — ask us to delete your personal data. You can do this yourself in the app at any time; section 13 points to the page that explains how.
- Grievance redressal — raise a complaint with us about how your data has been handled.
- Withdraw consent — stop using Maeva and delete your account, at any time, without giving a reason.
To exercise any of these, write to us at support@rmtks.in or contact Grievance at maeva.formoms@gmail.com.
You may also control notification permissions at any time through your Android device settings.
13. Account and data deletion
You can delete your Maeva account at any time, without giving a reason. You can do it yourself from inside the app, and if you can no longer open the app you can ask us to do it by email.
14. Children's privacy
Maeva is for mothers, not children. By continuing to use Maeva, you confirm you are 18 or older.
Maeva is intended for adults and is not directed at children. You confirm that you are 18 or older when you sign up.
We do not knowingly collect personal data from children. Maeva does store a baby's name and date of birth, provided by the mother, so that replies are relevant to the baby's age; the account holder is the mother, and she can remove those details by deleting her account.
If you believe a child has created an account, see Contact Information to tell us, and we will remove it.
15. Changes to this policy
We may update this policy as Maeva changes. When we do, we will change the "Last updated" date at the top of this page.
If a change materially affects how your data is handled, we will tell you in the app before it takes effect.
16. Contact information
For any question, request, or complaint — about your data, about deletion, or about this policy — write to either of these. Both reach the same team, and either one is enough.
Grievance contact, for complaints under India's Digital Personal Data Protection Act, 2023: Manasa Shetty, reachable at either address above.
Operator: RM Turnkey Solutions